Course curriculum

  1. 1

    • 01-Welcome!
  2. 2

    • 01-AdWords Account Setup

    • 02-Merchant Center Setup

    • 03-Google Shopping App Setup

    • 04-Google Shopping App Alternative
  3. 3

    • 01-AdWords Interface

    • 02-AdWords Tour

    • 03-Merchant Center Tour
  4. 4

    • 01-Conversion Tracking
  5. 5

    • 01-Product Research The Elements

    • 02-Product Research Reverse Engineering

    • 03-Product Research The Process
  6. 6

    • 01-Targeting

    • 02-Optimizing Your Product Feed

    • 03-Campaign Setup

    • 04-Filtering Your Campaign

    • 05-Syncing Products
  7. 7

    • 01-Optimizing Your Testing Strategy

    • 02-Keyword Optimization

    • 03-How to Scale a Product

    • 04-Scaling In-Depth Analysis

    • 05-Bid Strategies

    • 06-Enhanced CPC Strategy

    • 07-Rules for Running Campaigns

    • 08-Additional Guidelines on Running Campaigns

    • 09-Segmenting Your Campaigns

    • 10-Troubleshooting Campaigns Improving Your Rank

    • 11-Troubleshooting Campaigns No Impressions

    • 12-Troubleshooting Campaigns Impressions, No Clicks

    • 13-Troubleshooting Campaigns - Clicks, No Sales
  8. 8

    • 01-Leveraging Google Shopping Data

    • 02-Retargeting on Facebook
  9. 9

    • 01-Bonus Facebook Scaling Strategy
  10. 10

    • 01-Bonus Google Shopping Case Study