Course curriculum

  1. 1

    • Welcome To Social Marketing Masterclass
  2. 2

    • 01 Facebook Ads Introduction

    • 02 Will Facebook Ads Die

    • 03 Facebook Ads in a Nutshell

    • 04 You Are A Kiosk in a Mall

    • 05 Examples of Funnels
  3. 3

    • 01 Business Manager

    • 02 Ads Manager

    • 03 Power Editor

    • 04 Facebook Pages

    • 05 Structure of a Campaign
  4. 4

    • 01 Optimization Intro

    • 02 Facebook Pixel Intro

    • 03 Installing The Pixel

    • 04 Engagement Campaign

    • 05 Traffic Campaign

    • 06 Video Views Campaign

    • 07 Website Conversions Campaign

    • 08 All Other Campaigns
  5. 5

    • 01 Targeting

    • 02 Flex Targeting

    • 03 Placement

    • 04 Budget

    • 05 Optimization
  6. 6

    • 01 Different Types of Ads

    • 02 Whats A Good Ad-

    • 03 The Gift Ad

    • 04 Ad Copy Examples

    • 05 The Physical Product Ad
  7. 7

    • 02 What To Optimize For

    • 03 Custom Audience

    • 04 Retargeting

    • 05 Look Alike Audience

    • 06 Leveraging On data

    • 07 Custom Conversions

    • 08 Pixel vs Broad Audience
  8. 8

    • 01 Ad Creation Process

    • 02 Organization

    • 03 Breakdown of metrics

    • 04 How Long to Let an Ad Run

    • 05 Split testing
  9. 9

    • 01 Overlapping

    • 02 Manual Bidding vs Automatic

    • 03 Non Overlapping LAA

    • 04 The Scaling Blueprint
  10. 10

    • 0. Intro - Google Analytics training by Dimitris Skiadas

    • 1. How Google Analytics work

    • 2. How to install Google Analytics in your store

    • 3. Google Analytics terminology

    • 4. GA Basic Pillars _ Reporting

    • 5. Scaling your FB ads based on geo location

    • 6. Scaling your FB ads based on mobile-desktop conversion rate

    • 7. Scaling your FB ads based on mobile devices

    • 8. How to tag and track your FB ads

    • 9. Goals and funnel setup inside Google Analytics

    • 10. Scaling based on your product performance
  11. 11

    • 01 Funnel Software

    • 03 Local Business Funnel

    • 02 Funnel Creation
  12. 12

    • 01 Good Clients

    • 02 Ways to Get Clients

    • 03 The Process

    • 04 Active Campaign

    • 05 Installing Pixel For Clients

    • 06 Custom Audience

    • 07 Custom Conversions

    • 08 CC vs CTW

    • 09 Organization

    • 10 Local Business Targeting

    • 11 Testing

    • 12 Ad Types