Course curriculum

  1. 1

    • 01-What is Google Ads
  2. 2

    • 01-From Product to Product Ad

    • 01-GSS-Setup-checklist

    • 02-Product Feed 101

    • 02-from product to product ad

    • 02-Google Product Taxonomy

    • 02-GSS-Setup-checklist

    • 03-Product Feeds on Shopify

    • 03-from product to product ad

    • 04-Product Feeds on WooCommerce

    • 04-google shopping success

    • 05-Product Feeds on Other Ecommerce Platforms

    • 05-Google shopping success

    • 06-Setting Up Google Merchant Cente

    • 06-Google shopping success

    • 06-GSS-Setup-checklist

    • 07-Fixing Problems in Google Merchant Cente

    • 07-GSS-Setup-checklist

    • 07-google shopping success

    • 07-332fa812

    • 08-Setting Up Google Ads

    • 08-Setup-checklist

    • 08-google shopping success

    • 09-Setting Up Google Analytics

    • 09-GSS-Setup-checklist

    • 09-google shopping success
  3. 3

    • 01-Lessons From a Million Dollar Ad Account

    • 02-Under The Hood

    • 03-Launching Your First Campaign

    • 04-store-growers-optimization-pyramid-printable

    • 04-Optimization Pyramid

    • 04-GSS-Optimization-checklist

    • 05-Account Structure

    • 06-Negative Keywords

    • 06-Module 2 - from launch to sales

    • 07-Bidding

    • 08-Bid Adjustments

    • 09-Optimization Routine

    • 09-GSS-Optimization-checklist

    • 10-Tracking Sales in Google Analytics

    • 10-module 2 - from launch to sales
  4. 4

    • 01-Save and Scale

    • 02-Custom Labels

    • 03-Search Query Level Bidding

    • 04-Product Feed Optimization

    • 05-Competitive Research

    • 06-Star Ratings

    • 06-Module 2 - from launch to sales

    • 07-Merchant Promotions

    • 08-Google Merchant Center Feed Rules

    • 09-Data Feed Tools

    • 10-Target ROAS Bidding

    • 10-Module 2 - from launch to sales

    • 11-Product Level Ad Groups

    • 12-Showcase Shopping Ads

    • 13-Advanced Analytics

    • 13-Module 2 - from launch to sales

    • 14-Pulling The Plug
  5. 5

    • 01-What's Next

    • 02-Dynamic Remarketing

    • 02-Module 2 - from launch to sales

    • 03-Static Remarketing

    • 03-Remarketing Lists For Search Ads