Digital Course

1. Keywords - What Are They

AdWords - Section 2 - #7 Ad Copy

AdWords - Section 2 - #2 Keyword Match Types

2. Keyword Match Types + VIDEO

AdWords - Section 2 - #3 Search Terms

3. Search Terms + VIDEO

AdWords - Section 2 - #4 Negative Keywords

4- Negative Keywords + VIDEO

AdWords - Section 2 - #5 Quality Scores

5. Quality Scores + VIDEO

AdWords - Section 2 - #6 Bidding

6. Bidding + VIDEO

7. Ad Copy + VIDEO

AdWords - Section 2 - #8 Ad Extensions

8. Ad Extensions + VIDEO

AdWords - Section 2 - #9 Multi Intent Keywords Temperatures

9. Multi Intent Keywords & Temperatures + VIDEO

1. What Is The Display Network

AdWords - AdWords Display - #2 Setting The Stage

2. Setting the Stage + VIDEO

AdWords - AdWords Display - #3 Display Keywords

3. Display Keywords (Contextual Targeting) + VIDEO

AdWords - AdWords Display - #4 Placements

4. Placements + VIDEO

AdWords - AdWords Display - #5 Topics

5. Topics + VIDEO

AdWords - AdWords Display - #6 Interests

6. Interests + VIDEO

7. Demographics Geographies Languages

AdWords - AdWords Display - #8 Layer Targeting

8. Layer Targeting + VIDEO

AdWords - AdWords Display - #9 Gmail Ads

9. Gmail Ads + VIDEO

AdWords - AdWords Display - #10 Ads In Mobile Apps

10. Ads In Mobile Apps + VIDEO

AdWords - AdWords Display - #11 Additional Settings

11. Additional Settings + VIDEO

12. Ad Types & Where To Build Them

13. Temperatures & Mini Baits

AdWords - AdWords Display - #14 Building Your Display Funne

14. Building Your Display Funnel + VIDEO

1. What Is Remarketing

AdWords - Remarketing - #2 Setting Remarketing Up

2. Setting Remarketing Up + VIDEO

AdWords - Remarketing - #3 Negative Audiences

3. Negative Audiences + VIDEO

AdWords - Remarketing - #4 Customer Match

4. Customer Match + VIDEO

AdWords - Remarketing - #5 Similar Audiences

5. Similar Audiences + VIDEO

AdWords - Remarketing - #6 RLSA

6. Remarketing Lists For Search Ads (RLSA) + VIDEO

AdWords - Remarketing - #7 Different Types of Remarketing

7. Different Types of Remarketing + VIDEO

1. YouTube Stats

2. Types of YouTube Campaigns & Networks

AdWords - YouTube - #3 Types of Video Ads

3. Types of Video Ads + VIDEO

AdWords - YouTube - #4 YouTube Targeting

4. YouTube Targeting + VIDEO

AdWords - YouTube - #5 Creating The Actual Video Ad

5. Creating The Actual Video Ad + VIDEOS

6. Strength of Audiences

AdWords - YouTube - #7 Understanding New Metrics

7. Understanding New Metrics + VIDEO

1. What Is Google Shopping

2. Setting Up Google Merchant Center

3. Setting Up Your Data Feed

AdWords - Shopping - #4 Connecting Your Data Feed

4. Connecting Your Data Feed + VIDEO

5. Writing Product Titles

6. Product Descriptions

7. Images & Prices

AdWords - Shopping - #8 Campaign Structure

8. Campaign Structure + VIDEO

AdWords - Shopping - #9 Remarketing Optimization

9. Remarketing Optimizations + VIDEO

AdWords - Shopping - #10 Bidding Rules and Automation

10. Bidding Rules & Automation + VIDEO

11. Drive Leads With Google Shopping + VIDEO

AdWords - Shopping - #11 Drive Leads With Google Shopping

AdWords - Setting Things Up For Success - #1 Navigating The AdWords Interface

1. Navigating The AdWords Interface + VIDEO

2. Connecting Accounts

AdWords - Setting Things Up For Success - #3 Conversion Tracking

3. Conversion Tracking + VIDEO

AdWords - Setting Things Up For Success - #4 Research For Search - The Keyword Planner

4. Research For Search - The Keyword Planner + VIDEO

AdWords - Setting Things Up For Success - #5 Research For Display - The Display Planner

5. Research For Display - The Display Planner + VIDEO

AdWords - Setting Things Up For Success - #6 Building Your First Campaign

6. Building Your First Campaign + VIDEO

AdWords - Setting Things Up For Success - #7 Single Keyword Ad Groups (SKAGs) For Search

7. Single Keyword Ad Groups (SKAGs) For Search + VIDEO

AdWords - Setting Things Up For Success - #8 The Display & Video Ad Group Structure

8. The Display & Video Ad Group Structure + VIDEO

AdWords - Setting Things Up For Success - #10 Budgets and Bids

9. The Iceberg Effect + VIDEO

10. Budgets & Bids + VIDEO

AdWords - Setting Things Up For Success - #11 Additional Tracking Options

AdWords - Setting Things Up For Success - #9 The Iceberg Effect

11. Additional Tracking Options + VIDEO

1. What It Is & Where To Get It

AdWords - Adwords Editor - #2 Shortcuts for Quickness

2. Shortcuts For Quickness + VIDEO

AdWords - Optimization Work - #1 Daily Alerts

1. Daily Alerts + VIDEO

AdWords - Optimization Work - #2 Weekly Routines

2. Weekly Routines + VIDEO

3. Monthly Routines + VIDEO

4. Filters + VIDEO

AdWords - Optimization Work - #4 Filters

AdWords - Optimization Work - #5 Attribution Models

AdWords - Optimization Work - #3 Monthly Optimizations

5. Attribution Models + VIDEO

Script Automation - #1 Rules and Scripts To Help

1. Scripts & Rules To Help + VIDEO

AdWords - Scaling and Growth - #1 Scaling Search

1. Scaling Search + VIDEO

AdWords - Scaling and Growth - #2 Scaling Display

2. Scaling Display + VIDEO

AdWords - The Most Important Things To Remember - #1 Sacrificing Micro Metrics

1. Sacrificing Metrics + VIDEO

AdWords - The Most Important Things To Remember - #2 Granularity = More Control

2. Granularity = More Control + VIDEO

3. Landing Page Importance

AdWords - The Most Important Things To Remember - #4 Smoke Testing

4. Smoke Testing + VIDEO

5. See You On Slack!