Google Ads eCom Academy | Tristan Broughton
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Welcome
1. Store Compliance
2. App + Merchant Center
3. Shipping settings setup
4. Adwords Setup
5. Conversion tracking setup
6. Syncing products to merchant center
Store Compliance - Links
1 Criteria
2. Meeting product criteria
3. Product research
4. Product research - commerce inspector
5. SEM Rush
6. Similar web & CJ
7. Facebook research
8. MyIPS ms
1 Product pricing
2 Importing from Aliexpress Oberlo
3 Product Feed integrity
4 Product images + title
5 Product description
6 Adding tags
7 CJ Dropshipping
1 Merchant Center overview
2 Adwords interface + columns
4 Budget Strategy
3 Bid Strategy
1. IMPORTANT - Currencies
2. Creating Test campaign
3. Drilling Item IDs
4. Naughty Negatives
5. Adding Locations
6. Campaign launch check
7. Ongoing Drilling
8. Tapering down bids
1. Excluding Unprofitable products
2. Excluding search terms
3. Device bid adjustments
4. Bid reduction on converting products
5. Location bid adjustments
1. Single product campaign
2. International Geo setup
3. International Geo campaign
4. Switching bid strategy
5 TROAS Bid Strategy
1. Search Campaign Creation
2. Brand search campaign