Course curriculum

  1. 1
    • Welcome

  2. 2
    • 01. Why Facebook Ads Are Terrific

    • 01. Why Facebook Ads Are Terrific

    • 01. Why Facebook Ads Are Terrific

    • 02. Comparison To Other Traffic Sources

    • 02. Comparison To Other Traffic Sources

    • 02. Comparison To Other Traffic Sources

    • 03. How Facebook Ads Work

    • 03. How Facebook Ads Work

    • 03. How Facebook Ads Work

    • 04. Overview Of The 5 Steps

    • 04. Overview Of The 5 Steps

    • 04. Overview Of The 5 Steps

    • 05. Choose The Right Objective

    • 05. Choose The Right Objective

    • 05. Choose The Right Objective

    • 06. The Importance Of Compliance

    • 06. The Importance Of Compliance

    • 06. The Importance Of Compliance

    • 07. Module-1-Worksheet

  3. 3
    • 01. Introduction To Funnels

    • 01. Introduction To Funnels

    • 01. Introduction To Funnels

    • 02. 3 Types Of Traffic

    • 02. 3 Types Of Traffic

    • 02. 3 Types Of Traffic

    • 03. Offers For Cold Traffic

    • 03. Offers For Cold Traffic

    • 03. Offers For Cold Traffic

    • 04. Offers For Warm Traffic

    • 04. Offers For Warm Traffic

    • 04. Offers For Warm Traffic

    • 05. Offers For Hot Traffic

    • 05. Offers For Hot Traffic

    • 05. Offers For Hot Traffic

    • 06. Build A Funnel

    • 06. Build A Funnel

    • 06. Build A Funnel

    • 07. Module-2-Worksheet

  4. 4
    • 01. Introduction To Landing Pages

    • 01. Introduction To Landing Pages

    • 01. Introduction To Landing Pages

    • 02. Types Of Landing Pages

    • 02. Types Of Landing Pages

    • 02. Types Of Landing Pages

    • 03. How To Make Your Landing Page Compliant

    • 03. How To Make Your Landing Page Compliant

    • 03. How To Make Your Landing Page Compliant

    • 04. How To Strike The Right Balance Between Effective Marketing And Compliance

    • 04. How To Strike The Right Balance Between Effective Marketing And Compliance

    • 04. How To Strike The Right Balance Between Effective Marketing And Compliance

    • 05. Stay Congruent

    • 05. Stay Congruent

    • 05. Stay Congruent

    • 06. Module-3-Worksheet

  5. 5
    • 01. Types Of Facebook Ads

    • 01. Types Of Facebook Ads

    • 01. Types Of Facebook Ads

    • 02. Ad Copy

    • 02. Ad Copy

    • 02. Ad Copy

    • 03. Ad Design

    • 03. Ad Design

    • 03. Ad Design

    • 04. Post Ads vs. Link Ads

    • 04.Post Ads vs. Link Ads

    • 04.Post Ads vs. Link Ads

    • 05. Image Ads

    • 05. Image Ads

    • 05. Image Ads

    • 06. Picture Story Ads

    • 06. Picture Story Ads

    • 06. Picture Story Ads

    • 07. Text Ads

    • 07. Text Ads

    • 07. Text Ads

    • 08. Facebook Video Ads

    • 08. Facebook Video Ads

    • 08. Facebook Video Ads

    • 09. How To Make Your Ads Compliant

    • 09. How To Make Your Ads Compliant

    • 09. How To Make Your Ads Compliant

    • 10. Module-4-Worksheet

  6. 6
    • 01. Introduction To Targeting

    • 01. Introduction To Targeting

    • 01. Introduction To Targeting

    • 02. Finding Your Customers On Facebook

    • 02. Finding Your Customers On Facebook

    • 02. Finding Your Customers On Facebook

    • 03. Basic Targeting

    • 03. Basic Targeting

    • 03. Basic Targeting

    • 04. Interest-Based Targeting

    • 04. Interest-Based Targeting

    • 04. Interest-Based Targeting

    • 05. Facebook Pixels

    • 05. Facebook Pixels

    • 05. Facebook Pixels

    • 06. Custom Audiences

    • 06. Custom Audiences

    • 06. Custom Audiences

    • 07. Look-Alike Audiences

    • 07. Look-Alike Audiences

    • 07. Look-Alike Audiences

    • 08. Retargeting

    • 08. Retargeting

    • 08. Retargeting

    • 09. Segmentation By Visitor Activity

    • 09. Segmentation By Visitor Activity

    • 09. Segmentation By Visitor Activity

    • Module-5-Worksheet

    • Ideal-Customer-Avatar-Worksheet

  7. 7
    • 01. Introduction To Optimization

    • 01. Introduction To Optimization

    • 01. Introduction To Optimization

    • 02. Essential Metrics To Track

    • 02. Essential Metrics To Track

    • 02. Essential Metrics To Track

    • 03. Frequency and Relevance

    • 03. Frequency and Relevance

    • 03. Frequency and Relevance

    • 04. Making Adjustments To Your Campaigns

    • 04. Making Adjustments To Your Campaigns

    • 04. Making Adjustments To Your Campaigns

    • 05. Scaling Your Campaigns

    • 05. Scaling Your Campaigns

    • 05. Scaling Your Campaigns

    • Module-6-Worksheet

  8. 8
    • 01. Introduction To Funnels

    • 01. Introduction To Funnels

    • 01. Introduction To Funnels

    • 02. Poplular Funnels

    • 02. Poplular Funnels

    • 02. Poplular Funnels

    • 03. Retargeting Funnels

    • 03. Retargeting Funnels

    • 03. Retargeting Funnels

    • 04. Content Marketing

    • 04. Content Marketing

    • 04. Content Marketing

    • 05. Low Ticket Funnels

    • 05. Low Ticket Funnels

    • 05. Low Ticket Funnels

    • 06. High Ticket Funnels

    • 06. High Ticket Funnels

    • 06. High Ticket Funnels

    • 07. Ecommerce Funnels

    • 07. Ecommerce Funnels

    • 07. Ecommerce Funnels

    • 08. Super Ticket Funnels

    • 08. Super Ticket Funnels

    • 08. Super Ticket Funnels

    • 09. Hidden Rules Of Facebook Advertising

    • 09. Hidden Rules Of Facebook Advertising

    • 09. Hidden Rules Of Facebook Advertising

    • Module-7-Worksheet

  9. 9
    • 01. Getting A Facebook Business Account

    • 01. Getting A Facebook Business Account

    • 01. Getting A Facebook Business Account

    • 02. How To Set Up Campaigns

    • 02. How To Set Up Campaigns

    • 02. How To Set Up Campaigns

    • 03. How To Set Up Your Ads

    • 03. How To Set Up Your Ads

    • 03. How To Set Up Your Ads

    • 04. How To Install The Facebook Pixel

    • 04. How To Install The Facebook Pixel

    • 04. How To Install The Facebook Pixel

    • 05. How To Use The Facebook Power Editor

    • 05. How To Use The Facebook Power Editor

    • 05. How To Use The Facebook Power Editor

    • 06. Create A Page Post Ad

    • 06. Create A Page Post Ad

    • 06. Create A Page Post Ad

    • 07. How To Create A Look-Alike Audience

    • 07. How To Create A Look-Alike Audience

    • 07. How To Create A Look-Alike Audience

    • 08. How To Create A Custom Audience

    • 08. How To Create A Custom Audience

    • 08. How To Create A Custom Audience

    • 09. How To Create A Retargeting Ad

    • 09. Module9-How-To-Create-A-Retargeting-Ad

    • 09. How To Create A Retargeting Ad

  10. 10
    • FB Academy Training Call 1

    • FB Academy Training Call 2

    • FB Academy Training Call 3

  11. 11
    • Youtube-ad-secrets

    • Facebook_Ad_Checklist

    • Kick-Start-Targeting-Bonus

    • Twitter-Ad-Secrets

    • LinkedIn-Ad-Secrets