Course curriculum

  1. 1

    • 1 The Facebook pixel

    • 2 Advanced Custom Audiences

    • 3 Competition Spying

    • 4 Closer Look At Behavioral And Demographic Targeting Options

    • 5 Setting Up Automation Rules

    • 6 Creative and Copy Inspiration and Testing
  2. 2

    • 1 Creating Canvas Ads

    • 2 Creating Collection Ads

    • 3 Creating Offer Ads

    • 4 Creating Sponsored Message Ads

    • 5 Intro To Dynamic Product Ads

    • 6 Product Catalog & DPA Feed Creation

    • 7 Creating Dynamic Product Ads
  3. 3

    • 1 Knowing Your Numbers With Reports

    • 2 Deep Dive Into Reporting

    • 3 Facebook Analytics

    • 4 Using UTMs For Better Tracking
  4. 4

    • 1 Selling With Facebook Live

    • 2 The Free + Shipping Funnel Part 1

    • 3 The Free + Shipping Funnel Part 2

    • 4 Smart From Scratch Course Launch Strategy Part 1

    • 5 Smart From Scratch Course Launch Strategy Part 2

    • 6 Smart From Scratch Course Launch Strategy Part 3

    • 7 The Foundation Of All My Facebook Campaigns

    • 8 Video Ad Funnel

    • 9 The Thank You Ad

    • 10 Turning Photos Into Videos

    • 11 Overwhelming Value Lead Gen Campaign

    • 12 Kevin Harrington Lead Generation Campaign

    • The Post Purchase Retargeting Funnel
  5. 5

    • 1 Getting Started With Messenger

    • 2 Messenger Automation

    • 3 Growing Your Messenger Audience
  6. 6

    • 1 Intro To Manual Bidding

    • 2 Manual Bidding Part 2

    • 3 The 20% Scaling Rule
  7. 7

    • Zipify Pages

    • ConnectRetarget

    • Sniply
  8. 8

    • Presentation

    • Facebook Funnel-1

    • Facebook Ads You Need To Run
  9. 9

    • Custom Funnel 1

    • Custom Funnel 2

    • Custom Funnel 3
  10. 10

    • Facebook's New Analytics Platform Makes Identifying Winning Audiences So Much Easier

    • How To Have Great Brand Identity

    • Testing Out Facebook's New Live Audio Feature

    • Facebook’s Brand New Ad Account Overviews

    • Canvas Ad Shopify Checkout CartHook Upsell Sequence

    • How To Link Your Page To Your Group

    • Q+A- How To Report-Segment Purchases For A Specific Product Within FB Reporting

    • Q+A- 'So, I've Put Up The Ad, Targeted The Interests And All The Details, Set It To $5-Day Budget And Then. What Do We Do-'

    • Q+A- Structuring A Campaign With $100-200 Budget Structure

    • Q+A- How Target Audience About Woman Fitness Apparel

    • Analyzing Our Killer Free + Shipping Funnel

    • Best Way To Generate High-Quality Applications Through Facebook Ads

    • Created New Campaign For Pat Flynn's Podcasting Course That Produced Over $160,000 In Sales On Less Than $10,000 In Spend

    • LIVE- Creating Ad Sets

    • LIVE- Preferred Type Of FB ADs- Ad Methods - Manual Bidding

    • LIVE- Scaling Ads

    • LIVE- Leveraging 3rd Party Content For Your Ads And Post Purchase Retargeting

    • LIVE- How To Media Spend Wisely