Course curriculum

  1. 1

    • 01-Email Marketing Course Overview

    • 02-Introduction To Email Marketing

    • 02-Email Marketing Stats

    • 03-Target Personas And The Sales Funnel

    • 04-The Email Marketing Framework

    • 05-Email Marketing & List Building

    • 05-How to launch a lead generation campaign with Facebook Lead Ads
  2. 2

    • 01-Introducing Your Instructor - Lucas Chevillard

    • 02-Before You Hit 'Send'

    • 03-Key Principles To Remember
  3. 3

    • 01-Email Service Provider Overview

    • 02-Introduction To Email Automation

    • 03-Building Automations

    • 03-Drip

    • 03-Mailchimp

    • 03-ConvertKit

    • 04-Platform Integrations

    • 04-Zapier
  4. 4

    • 01-Types Of Campaigns

    • 02-Email Lifecycle - Transactional Emails

    • 03-Onboarding Campaign

    • 04-Onboarding Campaign Examples

    • 04-Mailcharts

    • 04-EmailDrips

    • 05-Engagement Campaign

    • 06-Engagement Campaign Examples

    • 07-Win-Back Campaign

    • 08-Win-Back Campaign Examples

    • 09-Sunset Campaign

    • 10-Sunset Campaign Examples

    • 11-Broadcast Email

    • 12-Broadcast Campaign Examples

    • 12-Glimpse

    • 12-Morning Brew
  5. 5

    • 01-Email Marketing Segmentation

    • 02-Effective Segmentation

    • 03-Tags And Custom Fields

    • 04-Enriching Data With Forms

    • 05-Enriching Data With Surveys

    • 05-Cup & Leaf

    • 05-Google Forms

    • 05-Zapier

    • 06-Enriching Data With Trigger Links

    • 06-How to use links to trigger automations in Mailchimp

    • 07-Enriching Data Based On Website Behavior

    • 07-RightMessage

    • 08-10 Powerful Segmentation Strategies

    • 09-Demo - Creating Segments

    • 10-Demo - Segmenting Inside Automations
  6. 6

    • 01-Creating A Campaign

    • 02-Strategy

    • 03-Collecting Assets

    • 04-Design

    • 05-Copywriting
  7. 7

    • 01-Email Copywriting Tactics

    • 01-Internet marketers ruin digital marketing

    • 01-Open loop examples

    • 01-Autoresponder Madness

    • 02-Personalization Of Email Copy

    • 02-ConvertKit - Email personalization

    • 02-Drip - Liquid manual

    • 02-Mailchimp - Dynamic content

    • 02-ConvertKit - Conditional content

    • 02-Mailchimp - Merge tags
  8. 8

    • 01-Building Your Campaigns

    • 02-Welcome Onboarding

    • 03-Mini Course Or Free Trial

    • 04-Booking A Call

    • 05-Webinars Or Live Coaching

    • 06-Flash Sales

    • 06-Deadline Funnel

    • 06-Thrive Ultimatum

    • 07-Cross-Sells And Upsells

    • 08-Abandoned Cart

    • 08-Abandoned cart stats

    • 09-Newsletters

    • 10-Tying It All Together
  9. 9

    • 01-Tracking

    • 02-GA & UTM Tracking

    • 03-Optimization

    • 04-Deliverability

    • 04-Google Postmaster Tools
  10. 10

    • 01-List Building Tools

    • 01-Sumo

    • 01-KingSumo

    • 01-Thrive Leads

    • 02-Automation Tools

    • 02-Deadline Funnel

    • 02-Thrive Ultimatum

    • 02-Zapier

    • 03-Segmentation & Personalization Tools

    • 03-RightMessage

    • 03-Clearbit

    • 04-Email Copywriting Tools

    • 04-Hemingway

    • 04-DripScripts

    • 04-Grammarly

    • 05-Email Design Tools

    • 05-Bee Free

    • 05-Themeforest

    • 06-Deliverability Tools

    • 06-Litmus

    • 06-BriteVerify

    • 06-ReturnPath

    • 07-Sources Of Inspiration

    • 07-Really Good Emails

    • 07-Drip Workflow Library

    • 07-EmailDrips

    • 07-Mailcharts
  11. 11

    • 01-Summary
  12. 12

    • 01-SOP 030 - Grow your email list with a content upgrade popup

    • 02-SOP 039 - Sending bulk outreach emails with Gmail

    • 03-SOP 048 - Creating an email address with your own domain name

    • 04-SOP 061 - How to launch a lead generation campaign with Facebook Lead Ads