Course curriculum

  1. 1
    • Introduction to Content Marketing

    • What to Expect?

  2. 2
    • Lesson 1 - Setting Goals & Objectives

    • Lesson 3 - Finding Your Voice

    • Lesson 4 - Coming up with Content Ideas

    • Lesson 5 - Choosing the Right Content Ideas

    • Lesson 6 - How to Research & Structure your Content

    • Lesson 7 - Crafting Killer Headlines

    • Lesson 2 - Understanding Your Audience

    • Lesson 8 - Writing Intriguing Intros

    • Lesson 9 - How to Structure Paragraphs

    • Lesson 10 - How to Write Crisper & Tighter Sentences

    • Lesson 11 - How to Use Better Yet Simple Words

    • Lesson 12 - How to Use Multimedia to Spice up Your Content

    • Lesson 13 - Basics of Grammar

    • Lesson 14 - How NOT to Sound like a Non Native Writer

    • Lesson 15 - Tools of the Trade

  3. 3
    • Lesson 16 - Mapping Your Customer Journey

    • Lesson 17 - Different Variations of Content

    • Lesson 18 - Different Formats of Content

    • Lesson 19 - Content Repurposing

    • Lesson 20 - Content Distribution - Search Engine Optimization

    • CMM SEO

    • Lesson 21 - Content Distribution - Facebook

    • CMM Facebook Marketing

    • BONUS VIDEO Facebook Marketing - 1

    • BONUS VIDEO Facebook Marketing - 2

    • BONUS VIDEO Facebook Marketing - 3

    • BONUS VIDEO - Facebook Marketing - 4

    • Lesson 22 - Content Distribution - LinkedIn

    • CMM - LinkedIn

    • Lesson 23 - Content Distribution - Quora

    • CMM - Quora marketing

    • Lesson 24 - Content Distribution - Twitter

    • CMM - Twitter Marketing

    • Lesson 25 - Content Distribution - Pinterest

    • CMM - Pinterest Marketing

    • Lesson 26 - Content Distribution - Youtube

    • CMM - YouTube marketing

    • Lesson 27 - Content Distribution - Guest Posting

    • CMM - Guest Posting

    • Lesson 28 - Content Distribution - Comment Marketing

    • CMM - Comment Marketing

    • Lesson 29 - Content Distribution - Email Marketing

    • CMM - Email Marketing

    • Lesson 30 - Measuring Effectiveness of your Content Marketing

    • CMM - Content Marketing Metrics

    • Lesson 31 - How to Create a Content Calendar

    • Lesson 32 - Content Marketing Career Prospects

    • BONUS - The one thing you need to understand to succeed in content marketing