Course curriculum

  1. 1

    • Welcome - Advanced Marketing Program

    • Advanced Consulting Course Outline
  2. 2

    • 1-1 Introduction Mindsets for Success

    • 1-2 The Business Intelligence

    • 1-2 Business-Intelligence-Questionnaire

    • 1-3 Your Bigger Contribution

    • 1-3 Your-Bigger-Contribution

    • 1-4 Target Market Insights and Data

    • 1-4 Target-Market-Insights-Data

    • 1-5 Customer Nightmares & Miracles

    • 1-5 Target-Market-Fantasy-Worlds

    • 1-6 Trigger Words

    • 1 - Orientation | Consulting Orientation and Greeting

    • 2 - Trigger Words | M1+-+Exercise+5

    • 2 - Trigger Words | Drill-Down-to-Narrow-Your-Focus

    • 2 - Trigger Words | Targeting-High-Emotion-Value-Words-and-Phrases

    • 3 - Complete First Assignment | Business-Intelligence-Questionnaire

    • 3 - Complete First Assignment | M1+-+Exercise+1

    • 3 - Complete First Assignment | M1+-+Exercise+3

    • Your-Customers-Nightmare-and-Their-Minds

    • 1-6 Targeting-High-Emotion-Value-Words-and-Phrases
  3. 3

    • 2-1 Competitive intelligence

    • 2-2 ​Identifying & Reverse Engineering Competitors

    • 2-3 Traffic Statistics and Traffic Sources

    • 2-4 Advertising-Budgets

    • 2-5 Demographics & Geography

    • 2-5 Demographics-and-Geography
  4. 4

    • 3-1 Competitive Ad Copy Landing Pages

    • 3-1 Competitor-Ads-And-Landing-Pages

    • 3-2 ​Competitive Sales Analysis and Swipe File

    • 3-4 Reverse Engineering Technology
  5. 5

    • 4-1 Creating a Long Term Branding Strategy Overview

    • 4-2 Using Competitive and Client Intelligence for Branding

    • 4-3 Crafting the Elements of Your Core Story

    • 4-4 Naming to Create Higher Perceived Value
  6. 6

    • 5-1 Reality Bubbles

    • 5-2 Speak Your Clients Language

    • 5-2 Eliciting-Criteria-Worksheet

    • 5-3 Demonstrate Deep Understanding

    • 5-4 Create a Reachable Hero

    • 5-5 Pacing and Leading
  7. 7

    • 6-1 Persuading Through Storytelling

    • 6-1 Persuading-Through-Story

    • 6-2 Advanced Persuasion Techniques

    • 6-3 What-NOT-to-do

    • 6-4 Top Persuasive Sales Close Techniques
  8. 8

    • 7-2 Walk Through Full Process

    • 7-2 Sales-Funnel-Flowchart
  9. 9

    • 8-1 How to Create Copy that Compels & Converts Part 1

    • 8-1 Sales-Copywriting-Framework-1

    • 8-1 ​Core Offer Why You Need One

    • 8-2 How to Create Copy that Compels & Converts Part 2

    • 8-3 How to Create Copy that Compels & Converts Part 3

    • 8-4 Editing the Document Part 1
  10. 10

    • 9-1 Why Everyone (Even You) Needs A Lead Magnet

    • 9-1 Lead-Magnet-Overview

    • 9-2 Choosing the Right Lead Magnet – Neil Patel

    • 9-4 Lead Magnet Landing Page Checklist
  11. 11

    • 10-1 Why and When You Should Use a Tripwire

    • 10-1 Tripwire Overview

    • 10-2 Choosing the Right Tripwire

    • 10-2 Tripwire-Worksheet-and-Checklist
  12. 12

    • 11-1 ​Core Offer Why You Need One

    • 11-2 How to Create an Irresistible Offer

    • 11-3 Offer Optimization Framework

    • 11-3 Offer-Optimization-Checklist
  13. 13

    • 12-1 Creating Landing and Sales Pages
  14. 14

    • 13-1 Brainstorming Profit Maximizers
  15. 15

    • 14-1 Email Marketing Overview

    • 14-2 Acquisition & Activation Emails

    • 14-2 Neil-Patel-Full-Funnel-Email-Sequence

    • 14-3 Retention & Engagement Emails

    • 14-4 Email Marketing Tips & Tricks
  16. 16

    • 15-1 Email KPIs (Key Performance Indicators)

    • 15-2 Email List Building Tactics

    • 15-3 Warming Up A Cold List

    • 15-5 Segmentation & Tracking Overview

    • 281-1

    • 010-1

    • 005-2

    • 113-1

    • Wait Dont_Cut

    • Wake Up Your Metabolism

    • The New Chelation Miracle

    • 100 Money Blueprints 69

    • Jeff Walker MM Workbook
  17. 17

    • 16-1 Email Deliverability

    • 16-1 Email-Deliverability-Optimization-Checklist
  18. 18

    • 17-2 Fast Track Outline

    • 17-3 The Intro

    • 17-8 Post Webinar Return Paths

    • 17-9 Neil-Patel-AMP-Webinar
  19. 19

    • 18-1 VSL Part 1

    • 18-2 VSL Part 2
  20. 20

    • 19-1 Long Form Sales Methodologies and Principles Overview

    • 19-2 Consultative Selling vs Parroting vs Hard Selling
  21. 21

    • 20-1 Arithmetic Rules

    • 20-2 Lead Source Tracking and Optimization
  22. 22

    • 21-1 Google Analytics For Email Tracking
  23. 23

    • 22-1 Determining Bad Campaign Cut Offs
  24. 24

    • 23-1 Remarketing_Lists

    • 23-2 Retargeting_Conversion_Pixels

    • 23-3 Retargeting Ads
  25. 25

    • 24-1 e -CPM Dedicated Email Drops
  26. 26

    • 25-1 Facebook Overview

    • 25-3 Facebook Ads for Pros – Type Overview Part 2

    • 25-3 Facebook_Ad_Policies_Part_2

    • 25-4 Facebook Ads for Pros – Type Overview Part 3

    • 25-5 NP-AMP-Facebook-Strategy-3

    • 25-6 Facebook Ads for Pros – Tips & Tricks
  27. 27

    • 26-1 LinkedIn Ads for Pros – Overview

    • 26-2 Linkedin In Ads for Pros – Strategy

    • 26-3 Pinterest Traffic Overview

    • 26-5 Instagram Traffic Overview

    • 26-7 Twitter Traffic Overview

    • 26-6 Youtube Traffic Overview
  28. 28

    • 27-1 PPC Networks

    • 27-2 Ad Networks

    • 27-3 CPA Networks

    • 27-4 Affiliate Networks
  29. 29

    • 28-1 Offline Ads

    • 28-2 Traffic Agencies

    • 28-3 Mobile Ads

    • 28-4 Google Adwords – Content Networks
  30. 30

    • 29-1 What is Content Marketing

    • 29-2 Your Target Audience

    • 29-3 What Search Engines Want

    • 29-4 Content Strategy
  31. 31

    • 30-1 How to Write Like A Pro

    • 30-2 Content Writing Secrets

    • 30-3 Revisiting Headlines

    • 30-4 Content Creation Templates

    • 30-5 Overcoming Common Roadblocks
  32. 32

    • 31-1 Publishing Your Content

    • 31-2 Managing Your Content

    • 31-3 The Editorial Calendar
  33. 33

    • 32-1 Promoting Your Content

    • 32-2 External Link Building

    • 32-3 Getting on Huge Media Websites

    • 32-4 Additional Content Tools & Resources