Course curriculum

  1. 1

    • Welcome

    • WHY DELIVERABILITY IS KEY

    • The Past, Present, and Future of Email V2

    • SPAM.JUNK – THE WHAT AND WHY

    • YOUR EMAIL CONTENT (THE WORDS, LINKS, AND STYLES FOR HIGHER DELIVERABILITY)

    • WHAT YOU SHOULD BE LOOKING FOR IN YOUR EMAIL SERVICE PROVIDER

    • KEY METRICS TO WATCH

    • Module 1 Links

    • The-ultimate-guide-to-deliverability

    • AEM Workbook M1
  2. 2

    • The Seinfeld Experience V2

    • THE 33% RULE- INCREASING YOUR OPEN RATE WITH THE SUBJECT LINE & FIRST 7 WORDS

    • The Cookie System V2

    • EMAIL ENGAGEMENT – PERSONALITY VS BRAND

    • The Power of Event Based Marketing V2

    • THE 3 E’S OF WRITING YOUR PERFECT EMAIL

    • AEM Workbook M2

    • Module 2 Links
  3. 3

    • The 50 Follow-Up V2

    • The Welcome Workflow

    • The Upsell & Recommended Products Workflow

    • The Abandoned Cart Workflow

    • Conditional-Based Sequences Workflow

    • Email Retargeting V2

    • AUTOMATION WORKFLOWS & FOLLOWUP SEQUENCES

    • SEGMENTING YOUR LIST – TAGGING AND RULES

    • AEM Workbook M3

    • File

    • Module 3 Links
  4. 4

    • List Exhaustion V2

    • Testing V2

    • Closing V2

    • THE 5 REASONS YOU’RE STUCK IN THE “GMAIL PROMO BOX”

    • TIMING – BEST TIMES TO SEND

    • Module 4 Links

    • AEM Workbook M4